From a scale-up to a structured HR department with a strategic focus
Written by: Femke Aarts, HX Consultant, May 2026
The Challenge
Firely is a fast-growing software scale-up in a competitive labor market. As the company grew, the need arose to structure HR not only operationally but also strategically. As Gert Jan Smit, CFO at Firely, explains:
“As a scale-up organization, we needed to facilitate our growth and establish a structured HR department.”
The challenge lay in laying a solid foundation: from strategy and policy to recruitment, development, and systems—all tailored to the organization’s current stage and ambitions.
The Approach
- HR Strategy and Policy
- Recruitment and Personnel Policies
- personal development and salary structures
- administrative and support systems
The strength of the approach lay in the combination of consulting and implementation.
“The consultant didn’t just offer advice from the sidelines; he actively contributed ideas and helped us actually get things done.”
The Impact
The impact on Firely has been significant. HR has evolved from an operational function to a strategic pillar within the organization.
“Discussions and thinking about HR are now more structured and guided by strategic considerations.”
- greater clarity and structure in HR processes
- better support for growth and scalability
a solid foundation for further organizational development
This proves to be essential, especially for an organization that is constantly evolving.
The Collaboration
The collaboration was perceived as intensive, committed, and professional.
“Pleasant, professional, and intensive.”
The hands-on approach and the collaborative spirit within the organization were a good fit with Firely’s way of working.
Outlook
“Thank you very much for all your input and dedication—and we’ll keep Rvdb in mind for the future as well.”
Share this case
Related insights
